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Broad Street Interactive’s full transparency and premium placement are two examples of why not.
We’re always hesitant to describe what we do at Broad Street Interactive as an “ad network” for many of the reasons cited in this article. Broad Street Interactive is a different animal and it shows in the results we get for our clients. We’ve been ahead of the ad network game since the company was founded, focusing on partnerships and results rather than simply providing impressions or clicks for our clients. We offer hyper-local targeting, marketing, and reports for our clients that analyze each campaign’s results down to the last impression so that we can share information with our clients, such as which ad size was the most successful, which targeted market garnered the most impressions or clicks, and fully transparent reporting.
There are all kinds of ad networks—and Broad Street Interactive strives to be the best of the best by using our relationships with publishers and web sites to leverage the best results for our clients’ goals.