broad street interactive

Broad Street Interactive’s full transparency and premium placement are two examples of why not.

We’re always hesitant to describe what we do at Broad Street Interactive as an “ad network” for many of the reasons cited in this article. Broad Street Interactive is a different animal and it shows in the results we get for our clients. We’ve been ahead of the ad network game since the company was founded, focusing on partnerships and results rather than simply providing impressions or clicks for our clients. We offer hyper-local targeting, marketing, and reports for our clients that analyze each campaign’s results down to the last impression so that we can share information with our clients, such as which ad size was the most successful, which targeted market garnered the most impressions or clicks, and fully transparent reporting.

There are all kinds of ad networks—and Broad Street Interactive strives to be the best of the best by using our relationships with publishers and web sites to leverage the best results for our clients’ goals.

Spending on digital media for local advertising will grow about 19 percent through 2014 and will be 25 percent of total local advertising, while money spent on traditional ads will continue to decline, according to new research from BIA/Kelsey. This “steady shift toward digital media” will see online/interactive media expenditure, at about $15 billion last year, reach nearly $37 billion four years from now, the study said.

What this means for our traditional media outlets dependent on print advertising revenue: Those who already have an online presence should ensure their sites are (a) advertising/code friendly, (b) inventory ready, and (c) maintaining or increasing user traffic/impressions. Traditional media outlets can make up for a loss in print advertising revenues with online revenue, but they must be able to accept ad codes and have the inventory and traffic (and an online media kit). It’s a new world out there and with an increasing number of people getting their news and information online, advertisers are heading straight for the web.

At Broad Street Interactive, we are strong advocates for local online publishers. We represent a network of over 2,000 local news content publishers and bring them together with advertisers trying to reach the important local audience. We are certainly “bullish” on the growth of online advertising budgets in the local space. If your brand is trying to reach the local audience, nationwide contact us for a proposal. We will show you how local can work for your brand.

We continue to see great results using our hyper-local ad distribution channel. Just this week, we’ve added over 150 new sites and 100 new cities to our network.

When our clients tell us they want to “go local” we know how to deliver. If you are an advertiser seeking penetration into local markets and brand lift in local communities, ask us how to deliver. We are negotiating above the fold, premium ad placements at CPMs that are competitive and fair for both the advertiser and the publisher.

Here’s out latest Coverage Map. See a geographic area where you have customers?

One of my favorite presentations about emerging technology and the rapid rate of change it creates in business and our world was recently updated and set to music. It’s a compelling story that I use to open the conversation about what it all means and how is your business embracing the change while at the same time sifting through the clutter to make sound business decisions.

Just because it’s flashy and new, doesn’t mean it will generate ROI for your business. For all of the change and fast pace of new media, sound business decisions and strong business acumen are at the root of successful companies.

That being said, watch the show.