Publishers
At Broad Street Interactive, we connect our client-advertisers with publishers who understand the importance of good content. This allows us to create target markets that give our clients the opportunity to display their ads in f
ront of loyal audiences.
By becoming a part of the Broad Street Interactive publisher network, you are joining the top 2,700 sites around the nation that receive revenue from our clients who want to reach your audience. We value premium ad placements and recognize that what you pay for is what you get. That is why we do not push RFPs with a $0.75 CPM and demand high expectations. Instead, we negotiate fair prices that benefit our client-advertisers as well as our content publishers.
Broad Street Interactive strives to provide our client-advertisers with content publishers that present the highest ROI. We are able to do this by channeling their interests into different ad verticals that can enhance a campaign. Some of the different ad verticals that we prefer our publishers to be a part of are:
Local
Broad Street Interactive focuses on hyper-local content that reaches the decision and influence leaders in a community. We feel that in order for advertising to be effective, it has to be trusted. This trust comes from publishers who maintain healthy content for their viewers and provide consistency across the board. This highly targeted audience brings value to your site and allows us to place media at prices that credit your content while still being affordable for our clients.
Socially Responsible/Green
Broad Street Interactive has recently teamed up with Mission AdWorks, a socially responsible advertising agency that connects logical groupings of website publishers with marketers that are conscious and proactive. We understand the need to make changes in order to benefit 
our communities and environment and so do consumers across the nation. This new socially responsible network allows us to target like-minded consumers with products that often get lost in the clutter of traditional networks.
Reaching the socially responsible consumer has never been so important or necessary, but with environmental issues at the top of agendas, your content becomes more crucial. With Broad Street Interactive and Mission AdWorks, you will be able to customize your market parameters to filter ads that are relevant to your consumer. This will allow you to connect with contextually appropriate advertisers who pay a premium to get in front of your niche market. With this new network, you are committing to your audience the significance of conscious consumerism.
Progressive Voters
If your content caters to the progressive voter, then you understand their influence and dedication towards the community. This niche market is important for advertisers to reach because of their impact and responsibility aimed at the general public. By partnering with Broad Street Interactive, we can build a mutually beneficial relationship in which your visitors receive relevant and focused ad messges, while you still preserve the integrity of your site.
Moms/Parents
Moms no doubt hold the buying power within a household and are a key target to many advertisers. If your content is able to reach this valuable demographic, either through your website or through blogs, we want you to join our aggressive mom network. Moms are loyal to sites that provide informative content that offers connectivity towards other moms and their communities.
Sports Enthusiasts
Reaching the male target audience between the ages of 18-35 can sometimes be tricky, but sports related content is always a safe bet. Good sports content gives our client-advertisers the confidence they need to invest in sites that have a strong following. Joining our sports ad network will supply content publishers with the opportunity to receive revenue that is congruent with other media buys that are highly targeted.
Bloggers--Sign Up As A Publisher!
If you are a blogger, we want to talk to you, too. We love blogs (have you read ours?) and we know you develop intimate relationships with your readers. We like to put our clients in front of your peeps, ask to be in our list and we'll get you paid advertising.
Broad Street Interactive is IAB Compliant.
Broad Street Interactive, Inc. | Austin, Texas | Charleston, South Carolina